Commemorative Beer Celebrating Army and Navy Football Rivalry to Raise Funds for Veterans.
Paradox Brewery’s “Go Army Beat Navy” Beer Debuts at the 122nd Army-Navy Game at MetLife Stadium, December 11, 2021, East Rutherford NJ.
For Immediate Release.
North Hudson, New York — Profits from a special craft-brewed beer to celebrate the long-standing Army and Navy Football rivalry will be donated to a charity to support veterans.
The beer is made by Paradox Brewery, a Certified Veteran-Owned Small Business founded by former Army Pilot, CW2 Paul Mrocka. The idea was born “after a few beers with some buddies from the West Point Class of 1980,” said Paul, the President of Paradox Brewery.
“We thought let’s make a beer to celebrate Army beating Navy, which then evolved to deciding we would donate all of the profits to a charity that helps veterans,” Paul said.
As the group had all served in Germany during their time in the Army, they decided a German Style Helles Lager would be appropriate.
“One of the veterans in our group, Phil Telander, reached out to the West Point Association of Graduates. That conversation led to further discussions with both West Point classmates and tailgate event organizers. They loved the concept.”
Paul and the group wanted all of the funds to go directly to veterans and chose the organization, “Building Homes for Heroes”.
Building Homes for Heroes constructs or modifies homes, and gifts them, mortgage-free, to injured veterans and their families. The organization provides support services to veterans to help them build better lives.
The beer will be available in corporate sponsorship boxes and at the official West Point tailgating event on December 11, 2021 at the American Dream Mall. Donations which, benefit Building Homes for Heroes can be made by scanning a QR code at all of the alumni events where the beer is available as well as on Paradox Brewery and West Point social media outlets.
The beer was developed by Paradox Brewery’s production team. “This German-Style Helles is super light and refreshing and leads with a nice bready character that only gets easier to drink as you go” said Devon Hamilton, Director of Operations.
The beer comes in a collectable “Go Army Beat Navy” 16-ounce can. The label features the West Point insignia, an illustrated bandit, the Mascot of West Point’s B3 Class of 1980, and Army Airborne Wings insignia on a camouflage background.
The annual Army Navy Game between the Black Knights of Army and the Midshipmen of the Naval Academy at Annapolis is among the most storied rivalries in all of college sports. The game traditionally marks the end of regular season play for college football each year.
For more information contact Paul Mrocka at (518) 351-5036.